New York City-based Crunch Fitness is planning to open Crunch Evansville, a $5 million, 35,000-square-foot fitness center. The renovated facility, which is expected to feature about $1 million worth of exercise equipment, is scheduled to open this spring.
The fitness company says Crunch Evansville is part of a 15 location expansion in Indiana. Earlier this year, Crunch detailed plans to open its first Indiana gym in Indianapolis.
Crunch Evansville will offer cardio and strength training equipment, a functional training zone, a dedicated group fitness studio, boxing studio, a tanning salon, and HydroMassage beds. The facility will also employ personal trainers.
“We are excited to bring the Crunch brand to Evansville,” said CEO Brian Hibbard. “Crunch is for everyone, from the first-time gym-goer to the seasoned athlete.”
Crunch will also feature fitness programming and weekly classes, including 70 proprietary courses.
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The state of Indiana boasts a booming business landscape, with it being home to numerous Fortune 500 companies while also being focused on growing the tech sector and providing endless opportunities to cultivate innovation and entrepreneurship. However, even with a strong business ecosystem, companies in Indiana and nationwide are fighting for market share, putting increased pressure on marketers to prove marketing ROI….
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